Job Summary

We are seeking a motivated and detail-oriented intern to join our Development Operations team at Purdue University Northwest for hands-on experience with Marketing Cloud email design and execution. This internship will provide valuable insights into email marketing strategies, campaign management, and the use of Salesforce Marketing Cloud tools.

Key Responsibilities:

• Assist in the design and creation of email campaigns using Marketing Cloud.
• Collaborate with the operations team to design and implement engaging email content that encourages participation and donations.
• Monitor email campaign performance, analyze data and provide insights to improve future campaigns.
• Report and analyze data from the CRM to assist in targeting and segmentation for email sends, enhancing audience engagement.
• Help maintain the email marketing calendar and ensure timely delivery of campaigns.
• Conduct research on best practices for email design and marketing trends.
• Ensure email campaigns comply with best practices, brand guidelines and regulatory requirements (e.g., CAN-SPAM).
• Assist with PNW's largest fundraising campaign, PNW Day of Giving, by supporting email communications related to the campaign.
• Support fundraising goals by performing tasks such as data analysis and generating reports using Salesforce Ascend.
• Perform other related duties as assigned.

Job Status:

• Part Time (10-15 hours per week flexible – Monday through Friday during standard work hours)
• Summer availability required.
• Rate of pay $15.00.

Education

• Must be a current enrolled PNW undergraduate (student with a 3.0 GPA and above) pursuing a degree in Marketing, Communications, Graphic Design or a related field.

Experience

• Must be enrolled at PNW for at least one semester.
• Between .5 - 2 years of experience preferred.

Qualifications

• Familiarity with email marketing platforms such as Salesforce Marketing Cloud (preferred but not required).
• Strong written and verbal communication skills.
• Highly detail-oriented with excellent organizational abilities.
• Strong self-starter with the ability to work independently and take initiative in a fast-paced environment.
• Basic understanding of design principles and experience with graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator).
• Basic understanding of HTML/CSS for email design is a plus.

Additional Information

• Will need to provide at least 2 references.
• The position's start date is September 1, 2025.

FLSA Status