Purdue Global

Part of the respected Purdue University system, with its 150-year legacy of innovation and accessibility, Purdue Global delivers personalized online education tailored to adults who have work and life experience beyond the classroom, giving them the support and flexibility they need to achieve their career goals.

Purdue Global's students are working parents, veterans, career changers, and driven adults who strive for more: more recognition, more support, and more opportunity. They're not going back to school; they're coming back bigger, stronger, and more prepared than ever, with a degree they're proud of and employers respect.

Our Opportunity:

The Brand Strategist serves as a lead for a cross-functional team. This role focuses on

advancing the Purdue Global brand through engaging storytelling. You will tailor strategic solutions to build target audience affinity and drive interest in Purdue Global. Success is measured by enhancing student success and the growth of our brand awareness among working adults.

What to expect in this role:

• Collaborate with marketing leadership and external strategic partners.
• Inspire stellar, on-brand, and on-character storytelling.
• Ensure production is customer-centric and insight-informed.
• Develop and implement research-based, strategic, and integrated marketing plans.
• Manage and coach external vendors and marketing agencies.
• Prioritize work while maintaining strong problem-solving skills.

Experience:

• Bachelor’s degree in marketing, communications, or a related field.
• Six years of experience in digital campaign creation and management.
  • Measurement expertise toward set KPIs.
  • Discipline for great brand-building and strategic marketing.
  • High levels of creativity, curiosity, and learning agility.
• This position is remote with a virtual work location, with occasional work in West Lafayette, Indiana, as needed.

What we're looking for:

• Ability to influence across all levels and functions of an organization.
• Strong communication (written, verbal, presentation) and collaboration skills.
• Stay curious and committed to learning about new tools and technologies.
• Proactive, organized, efficient, detail-oriented, unassailable focus on the basics, accountable, enthusiastic, able to follow detailed instructions.
• Ability to balance multiple, competing directions and manage multiple projects successfully.
• Ability to meet all deadlines and work independently.
• Commitment to an inclusive environment.
• Demonstrated proficiency with MS Office suite software, such as MS Word, Excel and Powerpoint, as well as Google applications such as Gmail, Chat and Meet.

Additional Information:

• Target salary is up to $80,000.  Learn about our Benefits HERE! 
• Purdue University Global will not sponsor employment authorization for this position.  
• A background check will be required for employment in this position.
• We ask that our remote employees have access to a reliable internet connection and a dedicated, properly equipped workspace that is free of distractions. You may wish to review the Purdue Virtual Meeting Professional Standards.
• FLSA: Exempt (Not Eligible For Overtime) This position is generally classified as exempt unless a non-exempt classification is required by applicable state law.
• Purdue Global is an EO/EA employer. Our goal is to recruit and retain talent from a broad pool of applicants. Purdue Global celebrates a variety of perspectives, experiences, and skills to support a success-focused environment for employees and students. Employment decisions are based on qualifications, merit, and business needs. All are encouraged to apply.

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