Job Summary
Job Title: Student Social Media Intern
Division: Student Life
Department: Purdue Convocations
Compensation Hours/Week
$11.25/hour Weekly average, approximately 20 hours per week
Required hours may include days, evenings, weekends, overnight hours and holidays
Employment Summary
The Division of Student Life is committed to making every experience at Purdue University a learning opportunity for students. Employment within our division provides you the opportunity to work with other great students and leaders. As part of your employment, we incorporate the Leadership and Professional Development Competencies and the Steps to Leaps Learning Pillars into your learning and performance management experience to ensure you are building the skills employers want.
About Purdue Convocations
Purdue Convocations is one of the oldest professional collegiate performing arts presenters in the United States, bringing world-class performances and intellectual engagement to Greater Lafayette and North Central Indiana since 1902. Convocations catalyzes the curriculum, energizes the community, and distinguishes Purdue through powerful performances, illuminating discourse, and extraordinary learning encounters. As a self-supporting organization, ticket sales and gifts from generous individuals, corporations, and foundations power it all. Learn more at convocations.purdue.edu.
Job Description
The primary role of the Student Social Media Intern position is to assist in the planning, creating, scheduling, and posting of various digital content for the purpose of promoting Purdue Convocations performances and events. The goal of this position is to give students valuable real-world experience in professional performing arts marketing. The Student Social Media Intern should work 20 hours per week during the current semester. Those hours may be worked in any combination, at the discretion of the direct supervisor. The Student Social Media Intern must be reliable, organized, responsible, and flexible. They must also be ambitious, detail-oriented, creative, and driven.
Prerequisite(s)
The ideal candidate will be knowledgeable in marketing, management, communication, journalism, public relations or related field.
Qualifications and Responsibilities
Qualifications
• High school diploma or equivalent and minimum of one semester of college coursework successfully completed
• Must be actively enrolled at Purdue University, Purdue Global or a local accredited college.
• Previous work experience within marketing, management, or communication preferred.
• Coursework in marketing, management, communication, journalism, public relations, sales and professional selling, consumer sciences, or other related field.
• General knowledge of Purdue University, the performing arts, and social media best practices preferred
• Experience using Canva, Lucidpress, Adobe Creative Suite, or other graphic design editing platform preferred
• Strong interpersonal and communication skills, both verbal and written
• Flexible and dependable with a strong attention to detail
• Problem solving, logic and reasoning skills
• Customer service oriented
• Ability to multi-task and work within deadlines
• Ability to work independently and with a team
• Be timely and organized
Position Responsibilities
• Assist Marketing Team with digital marketing campaigns and event promotions.
• Research and develop stories for social content and blog posts.
• Produce short-form video, copy, and light graphic design work for social media.
• Use social media management platforms to schedule and publish posts on TikTok, Instagram, Twitter, Facebook, LinkedIn, Reddit, and YouTube.
• Assist with building email campaigns, performance reminders, and monthly email newsletters.
• Attend in-person performances and events, as needed.
• Work closely with student organizations (Student Concert Committee, TEDxPurdueU, and Convocations Volunteer Network) to serve as a liaison and support their marketing efforts.
• Exhibit friendliness, diplomacy, and tact in responding to patrons and community partners
• Maintain confidentiality and exhibit professional conduct when handling sensitive information
• Serve and participate on committees within the division to provide feedback from a student perspective
• Present ideas to leadership, as identified
• Responsible for all scheduled shifts (based on class/exam schedules for the semester)
• Attend marketing staff meetings to gain and/or share pertinent information, as needed
• Other duties as assigned
Core Competencies
Transferable Skill Development:
Students employed in this role will develop and demonstrate a number of transferable skills essential for future employment success and be reviewed on these skills in their performance evaluation.
Communication (Verbal, Written, Non-Verbal, Listen & Observe, Summarize & Distill Information)
• Demonstrate professional verbal communication in all interactions
• Demonstrate enthusiasm; engage and connect with customers to promote excellent customer experience
• Verbally communicates to staff on situations that may arise due to problems
• Written communication to complete accurate food usage records and food temperatures according to established procedures
Ways of Thinking (Systems Thinking & Planning, Reflective & Analytical Reasoning, Idea Generation, Decision Making, Problem Solving, Ethics)
• Utilize policies and knowledge to proactively make decisions and solve problems for area assigned
• Develop new or novel ideas through critical thinking and creative processes that address issues and/or lead to change
• Understand standards and expectations for personal and professional ethical behavior
• Demonstrate knowledge of the position and operation
Collaboration (Organization Behavior & Teamwork, Appropriate & Productive Relationships, Helping Others & Working Together, Cultural Intelligence & Inclusion, Service & Social Responsibility)
• Working together with co-workers and demonstrate flexibility in a fast-paced, team atmosphere
• Establish productive relationships with customers and staff
• Acknowledge and support customers and staff with unique needs and differing backgrounds
• Work independently to complete responsibilities
• Proactively and willingly acquires new skills, tasks, procedures and projects
• Provide support to fellow team members
Self-Awareness (Self-Understanding, Continuous Learning, Initiative & Follow-Through, Personal Responsibility, Resiliency)
• Demonstrate time management skills and attention to detail
• Demonstrate initiative; Understand and respond to the various needs of customers and staff
• Maintain positive attitude and enthusiasm in times of ambiguity and peak time of demand
• Complete work independently in an efficient time manner
• Demonstrate dependability and responsibility within operation
• Demonstrate punctuality by always being on time to each shift