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As a Communication Strategist in the Office of Enrollment Management Strategic Communications and Initiatives, you will play an important role in supporting the university’s student recruitment communications. This position focuses on digital communications, including websites and higher education platforms, to promote Purdue as a top choice for prospective students and help advance enrollment goals.
In this role, you'll take the lead on major marketing and communications projects — managing large, moderately complex initiatives with confidence and creativity, all while being supported by the Associate Director of Marketing and Communications.
You’ll craft compelling messaging, tailor strategies for different audiences, and choose the best channels to connect with prospective students and key stakeholders. You’ll also build strong relationships with vendors and campus partners to ensure our communications are cohesive, effective, and aligned with university goals.
This is your opportunity to own your work, bring ideas to the table, and thrive in a collaborative, forward-thinking team that’s passionate about storytelling and student engagement — all in support of the university’s mission and enrollment success.
At Purdue, you'll find unrivaled pride and unlimited potential as we persistently pursue the next giant leap together.
Take the next step in your career journey - apply now to help build a better world at Purdue University.
Who We Are at Purdue University :
We are committed to making Purdue’s world-class education affordable, accessible and valuable to Boilermakers and their families. We know that a college degree is an investment, and many families make this big decision together.
About Us:
When you join Purdue University, you join a community that keeps moving forward. For more than 150 years, we’ve been known for not only our groundbreaking work in STEM research, but also for our collective imagination, ingenuity and innovation.
What We Are Looking For :
Education and Experience
Qualified candidates will need:
- Bachelor’s degree in marketing, communications, or related field.
- Three (3) years’ experience in one or more of the following: marketing management, strategic planning, content creation, administering and executing a marketing/communications plan.
- In lieu of degree, consideration will be given to an equivalent combination of education and experience.
Skills needed:
- Deep understanding and interest in higher education with a focus on new student recruitment.
- Excellent written and oral communication skills.
- Proven track record for creative concepting and iteration.
- Ability to manage multiple projects and priorities simultaneously, often under tight deadlines.
- Strong planning and organizational skills, attention to detail, and effective time management.
- Consistent quality control in work.
- Ability to follow and advise on brand guidelines.
- Establish and maintain positive working relationships with external and internal constituents.
- Skilled in developing short and long-term projects to nurture a collaborative and learning mindset in the community.
- Leverage web insights to improve content and strategy for community resources on the Enrollment Management site.
- Produce content to share critical insights, industry trends, and recruitment best practices.
What is helpful:
- Strong understanding of recruitment marketing strategies.
- Demonstrated ability to adapt style of copy to various audiences, purposes, or media.
- Competency in concepting and presenting creative work.
- Experience reviewing and advising on communications plans with partners or clients.
- Experience working within a CRM system.
- Proficient with Adobe Photoshop and other Adobe Creative Suite apps.
- Experience using Content Management Systems such as Cascade and WordPress.
- Proficient in AP Style.
What We Would Like You to Know :
Purdue University will not sponsor employment authorization for this position
A background check will be required for employment in this position
FLSA: Exempt (not eligible for over-time)
Retirement Eligibility: Defined Contribution Waiting Period
Benefit Statement: Purdue University offers a substantial Benefit Package including medical, dental, and vision insurance as well as a generous paid time off package for sick and vacation days
All applications must be held the first 5 business days due to our Equal Opportunity Employment policy
Career Stream
Professional 2
Pay Band S060
Job Code #20003093
Link to Purdue University's Compensation Guidelines: https://www.purdue.edu/hr/mngcareer/compguidelines/index.php
Who We Are:
Purdue is a community built on collaboration, with global perspectives, Boilermaker pride and endless opportunity to live, learn and grow. Join us and contribute to our culture.
EOE / AA:
Purdue University is an EOE/AA employer.