Requisition ID:  29293

Senior Marketing & Communications Strategist

Job Summary

As the Strategic Communications Manager for Purdue Engineering’s Undergraduate Education team, the Senior Marketing Communications Strategist, Undergraduate Programs and Strategic Initiatives will advance awareness, affinity, and demand for Purdue Engineering.  This role is responsible for developing and executing a communications strategy to drive future undergraduate student interest in Purdue Engineering, particularly among underserved and high-ability populations. This role is responsible for conceptualizing and producing creative content, signature stories, and news articles within brand and on strategy across various digital and print media channels. To be successful, the candidate will need to exhibit strategic planning skills focused on long-term goals and on making decisions that align with a broader strategy; effective interviewing/journalism and emotive writing skills; as well as collaboration, leadership, and mentorship within the Undergraduate Education team.

Who We Are

The College of Engineering at Purdue University is among the best and largest Engineering schools in the world, and is one of the top-ranked engineering colleges in the nation. In particular, Purdue Engineering is ranked by U.S. News & World Report as 8th for undergraduate programs, 2nd for online graduate engineering programs, and 4th for graduate programs (2nd among public universities), and is 5th among universities in the world for utility patents (USPTO). With nearly 16,000 engineering students and more than 500 tenure track faculty in the college, this position has ample opportunity to have an impact at one of the world’s most influential universities.


For more information about our department, please visit:

What We Are Looking For

 

Education and Experience:    
Required:

  • Bachelor’s degree in communications, marketing, English, advertising, journalism, public relations, or related field
  • 6-7 years of professional writing experience across digital mediums
  • Portfolio and/or writing examples are required
  • Equivalent combinations of education and experience may be considered

 

Preferred:

  • External or in-house agency experience
  • Experience with creating compelling messages for different target demographics

 

Skills:
Required:

  • Proficient expertise in MS Office (Word, Excel, PowerPoint) and willingness to become proficient in other software
  • Proficient in AP Style
  • Understanding of writing applications in traditional and emerging channels
  • Ability to streamline verbose content to focus main message in a concise, effective manner
  • Consistent quality control in work
  • Ability to manage, prioritize, and meet multiple deadlines
  • Proven track record for creative concepting and iteration
  • Understanding of specific channels or vertical markets as required by job function
  • Demonstrated ability to adapt style of copy to various audiences, purposes, or media
  • Competency concepting and presenting creative work
  • Strong organizational abilities, including time and resource management
  • Ability to establish and maintain positive working relationships with external and internal constituents

Additional Information

  • Purdue University will not sponsor employment authorization for this position  
  • A background check will be required for employment in this position
  • FLSA: Exempt (Not Eligible for Overtime)
  • Retirement Eligibility:  Defined Contributions Immediately
  • Purdue University is an EOE/AA employer. All individuals, including minorities, women, individuals with disabilities, and veterans are encouraged to apply
  • Benefit Statement: Purdue University offers a substantial Benefit Package including medical, dental, and vision insurance as well as a generous paid time off package for sick and vacation days

Education

Typically requires a Bachelor's degree

Experience

Minimum of 6 to 7 years of experience

FLSA Status

Exempt


Nearest Major Market: Lafayette