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Requisition ID:  22933

Senior Search Specialist

Job Summary

The Senior Search Specialist is a tactical expert reviewing and managing Purdue Global campaigns. Should bring clear ideas of how digital tools will bring value to student enrollment and success. Able to create, execute, and maintain paid and organic digital campaigns. 


This individual will help transform Purdue Global from an undifferentiated and misunderstood product into Purdue’s thriving online solution for working adults, preferred by students, employers, and partners. Becoming top-of-mind, meaningful and distinct with these target audiences will lead to greater student demand, greater employer demand, greater partner demand, improved student outcomes, reputation, and performance. 

 

This position has the ability to be 100% remote. Some travel may be required based on business needs. 

 

 

Required:

  • Bachelor's degree in marketing, data science, or related field
  • Four (4) years of proven SEO experience, proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments. Solid understanding of performance marketing, conversion, and online customer acquisition
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM

 

Preferred: 

  • Master's degree in marketing, data science, or related field

 

Additional Information: 

  • All new hires will be expected to follow Protect Purdue guidelines. To learn more, visit https://protect.purdue.edu/protect-purdue-health-center/surveillance-testing-plan/#fall. 
  • To learn more about Purdue’s benefits summary https://bit.ly/3t7vcRd 
  • Purdue will not sponsor employment authorization for this position  
  • A background check will be required for employment in this position
  • FLSA: Exempt (Not Eligible For Overtime)
  • Retirement Eligibility:  Defined Contribution Waiting Period
  • Purdue University is an EOE/AA employer. All individuals, including minorities, women, individuals with disabilities, and veterans are encouraged to apply

Career Stream

 

Compensation Information:
Professional 3
Pay Band S065
Link to Purdue University's compensation guidelines: https://www.purdue.edu/hr/mngcareer/compguidelines/staffpb.php
Job Code #20004096
Link to Career Path Maker: https://cpm.mendixcloud.com/?_ga=2.56634154.1642976899.1566391267-16522049
 

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