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Requisition ID:  16990

Student (2)

Job Summary

  • Work with the Communications to plan and schedule posts, pulling information from various sources on campus to create posts for varied audiences.

  • Strengthen and protect LASER’s brand and image online. Ensure all LASER social media pages and posts maintain brand standards. 

  • Timely respond in the voice of LASER to questions and/or comments on posts.

  • Work with the Communication Team to develop social media content based on LASER news stories and other events within the university.

  • Timely engage with network members  as need arises and also when questions are posted and sent to LASER website and social media accounts.

  • Take direction from other LASER staff members on social media components of integrated marketing projects.

  • Experiment with alternative ways to leverage social media activities.

  • Consistently monitor activity on all LASER social media presences and elevate PR concerns to leadership.

  • Analyze social media metrics to report and make recommendations on upcoming posts and engage with the audience.

  • Review calendar of events throughout LASER to schedule posts accordingly.

  • Research peer and other institutions to review what others are doing through social media to enhance knowledge generation and sharing  while allowing for inclusivity.

  • Monitor trends and applications in social media tools, and appropriately apply that knowledge to increase  use of social media at LASER.

  • Administrative duties as assigned.

Education

Experience

  • Experience in content creation for social media platforms - especially Instagram, Twitter, Facebook and LinkedIn.

  • Experience with current social media platforms and ability to professionally customize messages for various audiences.

  • Ability to work with social media monitoring software (Hootsuite, UberVu, TweetDeck).

  • Self-starter with demonstrated experience working on multiple projects; learning from supervisors and collaboration with the entire communications team.

  • Skilled in digital photography for creating visual posts on social media profiles is helpful.

  • Ability to write/edit posts in a clear and concise manner when reposting existing university stories in shortened online format.

  • Ability to create short summaries while posting information on social media.

  • Strong organizational skills, managing processes under deadlines.

  • Team player with ability to work collaboratively with office colleagues.

  • Ability to undertake/execute any other related duties assigned.

FLSA Status

Non-Exempt


Nearest Major Market: Lafayette

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